// teardown · casper.com
Automated conversion teardown · visit casper.com
Sells Premium mattresses, pillows, and bedding with free delivery and 100-night trial
// scorecard
Hero leads with 'Save 20%' discount, not sleep outcome; 'Your bed has been waiting' is vague.
'Shop mattresses' and 'Take the quiz' are visible; quiz is smart, but 'Shop' is generic.
110,000+ 5-star reviews cited; named testimonials included; 100-night trial and 10-year warranty present.
No upfront form required; quiz is optional; cart is clear; delivery and returns info accessible.
Clean nav and product hierarchy; discount banners dominate; lacks product imagery in hero.
Heavy discount language ('Save 25%', 'Save up to 75%'); benefit copy buried; buzzwords like 'seamless'.
// 8 leaks + fixes
Hero section leads with 'Save 20% on The One and Cloud One' and 'Save 25% on Bundles', burying the actual sleep benefit. A cold visitor sees price, not outcome.
Reorder: lead with sleep outcome (e.g., 'Cooler, deeper sleep—backed by 110,000+ reviews') and place discount as secondary. Discount alone does not differentiate; sleep quality does.
'Your bed has been waiting for you' is emotional but tells the visitor nothing about what Casper solves or why they should act now.
Replace with a concrete outcome: 'Sleep cooler and deeper—or your money back' or 'Find your perfect mattress in 2 minutes' (tie to the quiz).
'Shop mattresses', 'Take the quiz', 'Shop sale', and 'Shop bundles' all appear at similar visual weight in the hero/nav area, fragmenting the conversion path.
Promote 'Take the quiz' as the primary CTA (it personalizes and reduces decision friction); make 'Shop mattresses' secondary; move 'Shop sale' to a banner, not a competing button.
Multiple discount headlines ('Save 20%', 'Save 25%', 'Save up to 75%') train visitors to wait for a better deal and signal that Casper's value is price, not sleep quality.
Consolidate to one clear offer in the hero; move secondary discounts to a banner or footer. Lead with 'Why Casper' (quality, trial, warranty) and let price be a supporting detail.
Hero is text-only with discount messaging; e-commerce visitors expect to see the mattress, its design, or a lifestyle shot to build confidence and desire.
Add a high-quality hero image: mattress in a bedroom, or a close-up of the mattress surface showing the cooling technology or construction.
'Take the quiz' is a strong conversion tool but appears in the main nav and secondary sections, not as the primary hero CTA where it would reduce decision friction.
Promote 'Take the quiz' to the hero as the primary CTA: 'Find your perfect mattress in 2 minutes—take the quiz.' This lowers friction and personalizes the path.
Specific testimonials (Theresa, Michelle, Alan) are buried in mid-page sections; they should appear near the primary CTA or product cards to reduce anxiety at the moment of choice.
Move one strong testimonial (e.g., 'These sheets are amazing...') to the hero or directly above the 'Shop mattresses' button to anchor trust early.
'We make sleep easy' and 'change your sleep for good' are aspirational but lack specificity. What does 'easy' mean? Cooler? Deeper? Fewer wake-ups?
Replace with concrete benefits: 'Sleep 2°F cooler with Snow Technology' or 'Wake up fewer times—our gel foam absorbs motion.' Specific beats inspirational.
// more teardowns
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