// teardowns
We scored 80 top landing pages
Each one graded 0–100 on the same fixed rubric. See what the best do differently, then audit yours.
80
pages scored
64
avg score
23
cracked 70
plausible.ioHero nails the promise; CTA clarity and friction are solid.88Strong
carrd.coFreemium clarity is strong; friction at signup moment is the gap.87Strong- Ssynthesia.ioHero is strong; CTAs scattered and competing; proof is excellent but friction unclear.82Strong
fly.ioHero nails it; friction and proof are the gaps.81Strong
resend.comHero nails it; friction and proof are the gaps.81Strong
todoist.comHero nails the promise; fix proof placement and form friction.81Strong
gumroad.comHero nails the promise; proof is strong but scattered; friction is low.78Strong
huggingface.coHero nails the promise; secondary CTAs dilute focus from core signup.77Strong
canny.ioHero nails the outcome; CTAs are clear but competing links bleed attention.76Strong- Ppodia.comClarify the core promise; tighten the hero copy.75Strong
stripe.comHero is clear but CTAs lack specificity; proof is strong but scattered.75Strong
basecamp.comProve the "straightforward" claim with product screenshots, not just testimonials.75Strong- Ccursor.comClarify the core promise upfront; tighten hero copy.74Strong
wise.comComparison table buries the core promise; lead with outcome, not math.73Strong
supabase.comHero is strong; CTAs scattered, proof is social-heavy, friction is low.73Strong
tally.soClarify the free-forever promise upfront; tighten hero copy.73Strong- Ccircle.soHero buries the outcome; proof is strong but scattered throughout.73Strong
posthog.comFake urgency and pricing ambiguity undermine an otherwise strong product story.72Strong
shipfa.stClarify the core promise; tighten friction and proof placement.72Strong- Bbrooklinen.comStrengthen hero clarity; reduce competing CTAs and secondary navigation clutter.71Strong
notion.comHero buries the core promise under agent metaphor; clarify the outcome first.71Strong
railway.appClarify pricing and reduce competing CTAs to strengthen conversion path.71Strong
notion.soHero buries the core promise under agent metaphor; clarify the outcome first.71Strong
planetscale.comHero nails the promise; CTAs buried and unclear for cold visitors.70Getting there
intercom.comLead with Fin's outcome, not the product name.70Getting there
superhuman.comHero is clear but suite positioning muddies single-product focus.69Getting there
bubble.ioClarify the AI value prop; tighten competing CTAs and secondary links.69Getting there
framer.comHero nails the promise; friction and proof placement need tightening.69Getting there- Gglossier.comHero buries the new fragrance launch; navigation and promo clutter steal focus.69Getting there
sentry.ioMassive nav bloat and unclear primary CTA dilute a strong product story.68Getting there- Aallbirds.comNavigation bloat and unclear hero CTA dilute conversion focus.68Getting there
kit.comMassive social proof buries the actual product and value prop.68Getting there
n8n.ioHero buries the outcome; strengthen the core promise and urgency.67Getting there
calendly.comHero buries the outcome; strengthen the 5-second promise.67Getting there- Rrunwayml.comHero buries the outcome; clarify what visitors can build or create immediately.67Getting there
raycast.comClarify the core promise in the hero; tighten CTA hierarchy.67Getting there
airtable.comHero abstracts the promise; clarify outcome and urgency in first 5 seconds.67Getting there
neon.techClarify hero promise; tighten copy; surface pricing earlier.67Getting there
buffer.comHero buries the outcome; fix with concrete benefit in first 5 seconds.67Getting there- Ccasper.comDiscount-led hero dilutes core sleep-quality promise; fix messaging hierarchy.67Getting there
pipedrive.comClarify hero value prop; tighten competing CTAs and nav clutter.66Getting there
ghost.orgClarify the core promise; tighten the hero and reduce navigation noise.64Getting there
senja.ioHero repeats the offer twice; tighten and lead with outcome.64Getting there
linear.appHero buries the outcome; product demo dominates above the pitch.63Getting there
loom.comHero buries the outcome; too many competing CTAs bleed focus.63Getting there
webflow.comHero buries the outcome; unclear primary CTA for cold visitors.63Getting there
retool.comHero buries the core promise; competing CTAs bleed attention from conversion.63Getting there- Oouraring.comHero is vague; strengthen with concrete outcome promise.63Getting there
render.comHero buries the outcome; conference CTA competes with product signup.63Getting there
hubspot.comHero buries the core promise; navigation and product breadth overwhelm the conversion path.61Getting there
helpscout.comClarify the core promise in the hero; tighten competing CTAs.61Getting there
clerk.comHero buries the outcome; CTA clarity and friction need tightening.61Getting there
netlify.comClarify hero promise; tighten CTA hierarchy and friction.60Getting there
vercel.comHero buries the outcome; too many competing CTAs dilute conversion focus.60Getting there- Ggymshark.comNavigation and promos overshadow product discovery and conversion clarity.60Getting there
figma.comHero buries the core promise; navigation and product sprawl dilute focus.60Getting there- Llovable.devHero promise is clear; CTA label vague; proof buried and unspecific.59Getting there
descript.comHero nails the promise; feature sprawl and weak proof dilute conversion.59Getting there
productboard.comHero buries the outcome; too many competing CTAs dilute focus.58Getting there- Kkajabi.comClarify hero promise; tighten competing CTAs and product messaging.58Getting there
- Rrobinhood.comHero conflates three products; unclear which is primary value.58Getting there
zapier.comHero buries the outcome; navigation bloat steals focus from conversion.58Getting there
mailchimp.comHero buries the free trial; navigation overwhelms the conversion path.58Getting there
lemonsqueezy.comClarify hero outcome; tighten feature sprawl and competing CTAs.57Getting there
replit.comHero buries the promise; too many competing CTAs dilute focus.57Getting there
beehiiv.comUnfocused feature sprawl drowns the core promise and visitor intent.57Getting there- Bbrex.comHero buries the core promise; too many competing CTAs dilute focus.57Getting there
mercury.comHero buries the outcome; too many competing CTAs bleed focus.57Getting there
cal.comHero buries the outcome; too many competing CTAs dilute focus.56Getting there
mixpanel.comClarify hero promise; reduce CTA noise and friction.54Getting there- Tteachable.comHero buries the outcome; CTAs scattered and vague; trust proof buried.50Getting there
usemotion.comHero buries the actual product; feature list overwhelms the core promise.50Getting there
lemlist.comHero buries outcome; too many competing CTAs dilute conversion.50Getting there- Ccopy.aiHero buries the outcome; navigation bleeds attention from conversion.46Getting there
miro.comHero buries the core promise; CTAs are vague; proof is generic.45Getting there
typeform.comHero buries the outcome; too many competing CTAs and features dilute focus.45Getting there- Jjasper.aiHero buries the outcome; too many competing CTAs dilute conversion.44Getting there
crisp.chatHero buries the lead; too many CTAs dilute conversion intent.41Getting there
substack.comHero buries the real promise; page reads like a feed, not a sales page.41Getting there
clickup.comHero buries the promise under feature noise; fix clarity and cut competing CTAs.38Needs work
Score my landing page ›
Only 23 of these cracked 70. See where yours lands for $2.90.