Warningtrust
Social proof buried below fold
374K+ reviews and 50M+ users appear in hero, but detailed testimonials ("Simple, straightforward, and super powerful") are repeated four times without attribution. No names, faces, or companies visible in the scraped text.
FixReplace generic quote repetition with 2–3 attributed testimonials (name + company + outcome) placed immediately above or beside the primary CTA. Example: "'Todoist cut my task overhead by 40%' — Sarah Chen, Product Lead at Acme Inc."
Warningcta
Navigation bleeds attention from signup
Header nav includes "Pricing", "Log in", "Resources", "Integrations" — all same visual weight as "Start for free". A visitor interested in pricing or existing features may click away before converting.
FixReduce nav to 3–4 core items (e.g., "Product", "Pricing", "Resources"). Move "Log in" to far right, smaller. Ensure "Start for free" is visually dominant (color, size, or button style).
Warningclarity
50+ templates section lacks conversion hook
"Kickstart your next project with Todoist Templates" lists 40+ template names (Accounting Tasks, Business Travel Packing, etc.) but does not explain WHY templates matter or how they accelerate setup. Reads like a feature dump, not a benefit.
FixAdd a 1-line benefit above the template grid: 'Start with a pre-built structure — no blank-page paralysis.' Then show 3–4 most popular templates with a 'See all 50+' link, not all 40 at once.
Minorcopy
"Todoist Assist" lacks concrete outcome
"See how Todoist Assist works intelligently behind the scenes to transform scattered tasks into clear action plans" is buzzword-heavy ("intelligently", "transform") without a specific example or result.
FixRewrite: 'Todoist Assist auto-groups related tasks and suggests due dates — saving you 10+ minutes per day.' Include a before/after screenshot or short demo.
Minortrust
"19 years" claim lacks context
"We've been building Todoist for 19 years and 133 days" is oddly specific but doesn't explain why longevity matters. No link to mission statement or company values visible in scraped text.
FixReframe: 'Built for 19 years by a team committed to your long-term productivity — never sold, never will be.' Link to a 1-page mission statement or founder story.
Minorcopy
Testimonial repetition looks like placeholder
The same three quotes ("Simple, straightforward, and super powerful", etc.) appear four times in a row with no variation or attribution. Reads like a template error or lazy copy-paste.
FixReplace with 4 different, attributed testimonials. If you only have 3 unique quotes, show each once and add a 4th from a different source (e.g., G2, Capterra, or a customer case study).
Minorclarity
Team collaboration feature unclear in hero
"Organize your teamwork, too" appears mid-page with a generic description. For teams (a key audience), this should be in the hero or a dedicated section with team-specific proof (e.g., 'Used by 500+ teams at Fortune 500 companies').
FixAdd a team-specific hero variant or prominent section: 'Todoist for Teams: Shared task management for 5+ person teams. See who's doing what, stay aligned, ship faster.' Include a team-specific testimonial or logo.
