// guide
The best landing page examples, scored
Everyone links the same “great” landing pages, but nobody grades them. We ran 0 well-known SaaS pages through a fixed conversion rubric (7 weighted criteria, each tied to a real element). Here are the top performers, with what each gets right, and what even they leave on the table.
Top 0 by conversion score
See the full ranking on the leaderboard or every breakdown under teardowns.
What the best landing pages have in common
- A hero that leads with the visitor's outcome, not the company or category.
- One primary CTA whose label names the result, not a generic 'Get started'.
- Specific, credible proof above the fold: real numbers, names, or logos.
- Low friction: you understand the value before being asked to commit.
- A distinctive, crafted look that signals the product is real, not a template.
Notice that even the best pages rarely break 70. A clean design isn’t the same as a converting one, and the rubric grades for conversion, not polish.