// guides
Landing page conversion guides
Practical, no-fluff writing on what makes landing pages convert, drawn from scoring 100+ real pages.
Why isn't my landing page converting?
Lots of traffic but no signups? Here are the 7 conversion leaks we find most often on landing pages, and exactly how to fix each one.
How to write a landing page hero that converts
Your hero has 5 seconds to convince a stranger. Here's the formula, the #1 mistake to avoid, and example heroes that actually work.
Landing page CTA examples that convert
Your call-to-action is one of the biggest conversion levers. Here are CTA patterns that work, the generic labels to avoid, and a formula for writing your own.
How to add social proof to a landing page
Social proof is what makes a stranger trust you in seconds. Here's what kinds actually work, where to put them, and how to stay honest when you're still early.
How to reduce friction on your landing page
Every extra field, step, or unanswered question costs you conversions. Here's how to find the friction on your landing page and strip it out.
Best landing page examples, scored
25+ well-known SaaS landing pages graded 0–100, and what the top ones do right.