// guides
Landing page conversion guides
Practical, no-fluff writing on what makes landing pages convert, drawn from scoring 100+ real pages.
GEO myths vs what the research actually says
Most GEO advice repeats numbers that aren't in the research. Here's what the Princeton/KDD 2024 study actually found, which popular stats are made up, and what really moves AI visibility.
How to get your brand recommended by AI
Buyers ask ChatGPT, Claude, Gemini and Perplexity for recommendations before they Google. Here's how AI decides who to name, how to check if it names you, and how to get cited.
Does ChatGPT recommend your product?
Buyers ask ChatGPT for recommendations before they Google. Here's how to find out if it names your product, why it might not, and what to do about it.
GEO vs SEO: what's changing
SEO gets you ranked on Google; GEO gets you named by AI assistants. Here's how they differ, why you still need both, and where to start.
What is llms.txt and do you need one?
llms.txt is an emerging file that tells AI crawlers what your site is and which pages matter. Here's what it is, what goes in it, and whether it's worth adding.
How to get cited in AI answers
AI assistants cite brands the web talks about. Here are the sources that matter most, how to structure content for citation, and a simple plan to start.
Why your competitors show up in AI and you don't
If AI names your competitors but not you, it's almost always one thing: they're mentioned more, across more sources. Here's how to diagnose and close the gap.
Comparison and alternatives pages for GEO
“X vs Y” and “alternatives to Z” pages are one of the highest-leverage GEO moves. Here's why they work, what a good one contains, and how to prioritize.
Why isn't my landing page converting?
Lots of traffic but no signups? Here are the 7 conversion leaks we find most often on landing pages, and exactly how to fix each one.
How to write a landing page hero that converts
Your hero has 5 seconds to convince a stranger. Here's the formula, the #1 mistake to avoid, and example heroes that actually work.
Landing page CTA examples that convert
Your call-to-action is one of the biggest conversion levers. Here are CTA patterns that work, the generic labels to avoid, and a formula for writing your own.
How to add social proof to a landing page
Social proof is what makes a stranger trust you in seconds. Here's what kinds actually work, where to put them, and how to stay honest when you're still early.
How to reduce friction on your landing page
Every extra field, step, or unanswered question costs you conversions. Here's how to find the friction on your landing page and strip it out.
What's a good landing page conversion rate?
Cross-industry median landing page conversion is around 6.6%, but the honest answer is 'it depends'. Here are the real benchmarks and why your number isn't the page's fault alone.
The landing page checklist
A concrete pre-launch checklist for landing pages: the 12 checks, grouped by the seven factors that actually move conversion. Print it, run it, fix what fails.
Landing page mistakes that kill conversions
The most common landing page mistakes we find when scoring real pages, why each one loses visitors, and the concrete fix. No generic advice.
Best landing page examples, scored
60+ well-known SaaS landing pages graded 0–100, and what the top ones do right.
Landing page conversion benchmarks
The average score across 60+ SaaS pages, how many break 70, and which criteria leak the most.