// guide
How to add social proof to a landing page
Trust is the quiet reason people don't convert: they believe the claim but not that it's real. Social proof closes that gap, but only when it's specific. Vague badges do nothing.
Specific beats impressive
'Loved by thousands' is forgettable. 'Cut our support tickets 40% in 3 weeks — Maria, Head of Ops' is believable because it's concrete: a real outcome, a real person, a real number.
Whenever you can, attach proof to a result and a name. Numbers, before/after, and named people outperform generic praise every time.
The kinds that move the needle
In rough order of impact for most landing pages:
- Quantified results ('saved 12 hours/week', '2,400 paying teams').
- Named testimonials with a role or company.
- Recognizable logos (only if you genuinely have them).
- Ratings/reviews with the count visible.
- Usage or traction numbers that are real and current.
Put it where the decision happens
Proof works best near the friction points: just under the hero (to earn the scroll) and right next to the CTA (to remove last-second doubt). One strong, specific quote above the fold beats a wall of logos buried at the bottom.
What to do when you're early (and have none)
Don't fabricate it — invented numbers and fake reviews are both risky and easy to smell. Instead, use honest proxies: a founder note, a clearly-labelled 'early users' count, a real screenshot of feedback, or a transparent 'just launched' framing. An honest placeholder beats a fake testimonial.