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Landing page conversion benchmarks
We scored 80 well-known SaaS landing pages on the same fixed rubric (7 weighted criteria, each rated 0–4). Here’s how they actually stack up, and where landing pages leak conversions most often.
64
avg score /100
29%
break 70
80
pages scored
Where pages leak most (avg rating per criterion, 0–4)
Ranked weakest to strongest across all 80 pages. The lower the bar, the more consistently landing pages get it wrong.
Copy clarity2.2/4
CTA strength2.3/4
Hero & value prop2.4/4
Friction to act2.7/4
Visual craft2.7/4
Social proof & trust2.8/4
Message–audience fit2.9/4
What the data says
- The average landing page scores 64/100. A clean design is not the same as a converting one.
- Only 23 of 80 pages break 70. Even funded, well-known products leave conversions on the table.
- The weakest criterion across the board is "Copy clarity" (avg 2.2/4). It's the most consistent leak.
- The recurring pattern: heroes describe the company instead of the visitor's outcome, and CTAs name an action instead of a promise.
See the full ranking on the leaderboard, every breakdown under teardowns, or the top performers.