// e-commerce
Best E-commerce landing pages, scored 0–100
We scored real e-commerce and direct-to-consumer landing pages on the same fixed conversion rubric. For online stores, the page lives or dies on product clarity, trust, and how little friction stands between wanting it and buying it.
6
pages scored
66
avg score
1
cracked 70
- Bbrooklinen.comStrengthen hero clarity; reduce competing CTAs and secondary navigation clutter.71
- Gglossier.comHero buries the new fragrance launch; navigation and promo clutter steal focus.69
- Aallbirds.comNavigation bloat and unclear hero CTA dilute conversion focus.68
- Ccasper.comDiscount-led hero dilutes core sleep-quality promise; fix messaging hierarchy.67
- Oouraring.comHero is vague; strengthen with concrete outcome promise.63
- Ggymshark.comNavigation and promos overshadow product discovery and conversion clarity.60
What the best e-commerce pages do
On e-commerce pages, the biggest levers are product imagery quality, specific social proof (reviews with names and numbers), and removing checkout anxiety: shipping, returns, and guarantees stated where the visitor decides.
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See exactly where your e-commerce page lands, free score in ~20s.